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  • Writer's pictureJon Pettifer

Shark Club West Georgia - Revitalizing AV After Hours





Shark Club West Georgia, renowned for its vibrant atmosphere and sports-centric ambiance, faced a significant challenge with its outdated LCD videowalls and video infrastructure. In an industry where every second of downtime translates to lost revenue, the need for a modernization that could occur outside of business hours was paramount. To address these challenges and enhance the viewing experience for their patrons, Shark Club turned to Sapphire for expert guidance.


Understanding the stakes, Sapphire proposed a state-of-the-art solution tailored to Shark Club’s needs. They recommended installing a pair of 2.5mm pixel pitch Samsung LED walls, known for their vibrant display and durability, and integrating a Kramer IP video backbone for flexible and future-proof video distribution. This setup was not only aimed at enhancing visual quality but also designed to be implemented efficiently to avoid operational disruptions.


Sapphire's approach was meticulous and swift, focusing on installing the LED walls that would bring a new level of vibrancy and engagement to the viewing experience. The Kramer IP video backbone allowed for a versatile and scalable video distribution system that could handle multiple inputs and outputs without physical constraints, offering seamless control over what is displayed across the venue.


The installation of Samsung LED walls and the integration of Kramer IP video systems transformed Shark Club West Georgia into a state-of-the-art sports bar. The new systems delivered stunning visual clarity, transforming how content was experienced by guests. The upgrade was completed with minimal downtime, thanks to Sapphire’s strategic planning, ensuring that business operations continued uninterrupted. Patrons now enjoy a more immersive and visually captivating environment, making every game and event a spectacular viewing experience.


The collaboration between Shark Club West Georgia and Sapphire exemplifies how thoughtful technological upgrades can revolutionize customer experiences while respecting business operations. By leveraging cutting-edge Samsung and Kramer technologies, Sapphire helped Shark Club minimize downtime and maximize guest satisfaction, reinforcing Shark Club West Georgia’s reputation as a premier destination for sports and entertainment enthusiasts. This successful upgrade not only enhanced the visual experience but also positioned Shark Club as a forward-thinking leader in the hospitality industry.


Looking to upgrade your hospitality space? Contact us today.















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