Which LED Wall Brand Is Right for Your Venue or Commercial Space?

LED video walls are a design statement, a branding tool, and often the centerpiece of a space. Whether you're developing a high-traffic retail installation in Vancouver, planning an immersive church experience in Edmonton, or upgrading a hospitality lobby in Calgary, the choice of LED wall brand will shape not only the visual impact, but also long-term value and service quality.

To help you choose with confidence, we’ve compared six of the industry’s top DVLED brands: Planar, ROE Visual, Samsung, Absen, Unilumin, and LuxVision—based on their unique strengths and use cases. Each brand brings distinct advantages depending on your project's size, complexity, and performance expectations.

Planar: Trusted Reliability for High-Visibility Commercial Installations

Planar, a U.S.-based leader with deep industry roots, has earned its reputation through decades of delivering mission-critical LED and display solutions. For clients seeking stability, performance, and versatility, Planar offers an expansive lineup across pixel pitches and use cases.

Best For:

✔️ Corporate environments

✔️ Community sports arenas

✔️ Retail signage

Why It Stands Out:

• Wide range of pixel pitches for both close-view and large-format applications

• Proven track record in global installations

• Designed for 24/7 reliability in demanding environments

Sapphire Insight: Planar is a great fit when image uniformity and long-term reliability are non-negotiable. For AV integrators managing high-profile venues, this is a brand that delivers consistently.

Looking to deploy Planar in a commercial venue? Contact Sapphire for a consultation.

ROE Visual: The Creative Industry’s Go-To for Experiential LED

ROE Visual is the darling of the entertainment and broadcast world for good reason. Its panels are engineered for creative flexibility, curved structures, interactive floors, and custom configurations that bring experiential concepts to life.

Best For:

✔️ Houses of worship

✔️ Event venues and touring productions

✔️ Broadcast studios

Why It Stands Out:

• Cutting-edge panel tech (Denali, Carbon series)

• Highly customizable formats and staging capabilities

• Stunning color reproduction and contrast

Sapphire Insight: If your AV project demands visual flair, dynamic content, or curved immersive environments, ROE Visual is a frontrunner. While it carries a premium, the results speak for themselves.

Want to explore a creative DVLED concept with ROE? Book a strategy call with Sapphire.

Samsung “The Wall”: MicroLED Brilliance for Premium Spaces

Samsung’s “The Wall” delivers cinema-grade visuals in a modular, easy-to-deploy package. Designed for executive boardrooms, luxury hotels, and flagship retail, it offers microLED precision and stunning HDR fidelity.

Best For:

✔️ High-end hospitality

✔️ Corporate showrooms and lobbies

✔️ Digital art and luxury retail

Why It Stands Out:

• Ultra-fine pixel pitch for close viewing

• Seamless, modular panels with HDR support

• Integrated ecosystem for content and support

Sapphire Insight: Samsung’s premium approach is ideal when you're designing for impact and prestige. If your visual experience is tied to brand perception, The Wall delivers uncompromising excellence.

Need microLED quality for your flagship space? Let Sapphire design the perfect solution.

LG: Commercial‑Grade LED and Innovative MicroLED Displays

LG offers a wide-ranging LED portfolio for everything from high-impact retail signage to ultra-fine pitch microLED displays. Known for quality and simplicity, LG panels provide strong image performance paired with thoughtful integration features.

Best For:

✔️ Large-format indoor signage

✔️ Hospitality and retail spaces

✔️ Multi-site commercial deployments

Why It Stands Out:

• Includes both DVLED and MAGNIT microLED technology

• Some models (e.g., LAPA/LAAA) include built-in speakers and controllers

• Supported by webOS platform for content and control

• Proven in large-scale venue applications like stadiums

Planning a multi-site LG LED rollout? Sapphire provides coast-to-coast integration support.

Absen: Versatile Value for Indoor, Outdoor, and Event AV

Absen blends cost-efficiency with strong performance, making it a popular choice across sectors. Its lineup supports indoor displays, outdoor signage, and rental solutions, all while emphasizing brightness and energy efficiency.

Best For:

✔️ Multipurpose commercial installations

✔️ Retail and signage

✔️ Budget-conscious projects with high uptime needs

Why It Stands Out:

• Flexible customization and sizing

• Energy-efficient engineering

• Expanding North American service network

Sapphire Insight: Absen is well-suited for clients who need dependable performance across various venue types without the premium price tag. It’s a practical, scalable solution.

Curious if Absen fits your budget and needs? Ask Sapphire for a tailored quote.

Unilumin: Commercial-Grade Innovation and Durability

Unilumin is a global LED powerhouse known for durable, high-performing commercial products. It’s especially strong in retail, public display, and corporate signage, with reliable options for indoor and outdoor environments.

Best For:

✔️ Retail rollouts

✔️ Corporate signage

✔️ Large-format indoor/outdoor displays

Why It Stands Out:

• Strong clarity and brightness

• Robust hardware built for heavy use

• Global R&D with North American support

Sapphire Insight: Unilumin brings versatility and reliability to large-scale commercial environments. With proper integration planning, it performs exceptionally well.

Planning a Unilumin deployment in Western Canada? Get expert support from Sapphire.

LuxVision: Canadian-Based Support with Commercial-Grade Quality

LuxVision stands out for its localized expertise and hands-on project support across Canada. For businesses that prioritize responsive service and regional alignment, LuxVision offers strong value and quality.

Best For:

✔️ Educational and worship spaces

✔️ Small to mid-sized commercial projects

✔️ Organizations needing regional service

Why It Stands Out:

• Local design and support teams

• Direct collaboration from concept to install

• Trusted for immersive and cost-effective solutions

Sapphire Insight: For clients in Vancouver, Calgary, Edmonton, and across Western Canada, LuxVision offers a direct line to fast, reliable service and regionally relevant solutions.

Need a locally supported LED wall? Work with Sapphire and LuxVision to bring it to life.

Final Thoughts: Choosing the Right LED Brand for Your AV Vision

There’s no one-size-fits-all in the LED wall market, just the right fit for your space, brand goals, and visual impact.

• Go premium: Samsung leads in microLED excellence

• Think creative: ROE Visual thrives in immersive storytelling

• Maximize value: Absen and Unilumin balance performance and price

• Trust the reliable: Planar delivers proven longevity

• Stay local: LuxVision supports your project with regional strength

Operating in Vancouver, Edmonton, Calgary, or across Western Canada?Sapphire specializes in immersive, custom AV environments, whether you’re revitalizing a corporate lobby or designing a high-performance venue display.

Start your project right. Talk to a Sapphire AV consultant today.